Tag: Parker Daley

Congratulations to the Graduating Members of the Change Lab!

Congratulations to Charles Shi, Julia Fischer, Parker Daley, Rebecca Trockel, Sam Prieto Serrano, and Tristan Peng!

Shockvertising: The Efficacy of Graphic Content on Social Media Campaigns for Animal Rights Non-Profits

While shock advertising is omnipresent in our media landscape, the research on its applications for non-profit organizations is minimal. This study evaluated the efficacy of short-form video content in social media campaigns based on shock level, with the goal of assessing and informing advertising tactics for non-profit organizations benefiting animal rights causes...

Parker Daley

Masters Recipient Masters Thesis: Shockvertising: The Efficacy of Graphic Content on Social Media Campaigns for Animal Rights Non-Profits MA Communications | Media Studies BS Human Biology | Comparative Behavioral Neuroscience Stanford University Parker (she/her) is a fourth-year Stanford undergraduate student studying Human Biology, and a first-year Stanford graduate student pursuing an M.A. in Media Studies.… Read more Parker Daley