Parker Daley

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Masters Recipient

Masters Thesis: Shockvertising: The Efficacy of Graphic Content on Social Media Campaigns for Animal Rights Non-Profits

MA Communications | Media Studies

BS Human Biology | Comparative Behavioral Neuroscience

Stanford University

Parker (she/her) is a fourth-year Stanford undergraduate student studying Human Biology, and a first-year Stanford graduate student pursuing an M.A. in Media Studies. She is excited to blend these two academic interests through research with The Change Lab focused on behavioral change. Her research examines the efficacy of shock advertising for animal rights nonprofits, with the aim of improving media campaign strategies to increase fundraising and awareness for NGOs. With 10 years of personal experience working in animal rights and conservation, Parker is excited to see how to enhance the digital presence of these organizations to maximize their impact.

Publications

5122592 Parker Daley 1 apa 10 date desc Daley, P 4804 https://thechangelab.stanford.edu/wp-content/plugins/zotpress/
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Daley, P. (2025). Shockvertising: The Efficacy of Graphic Content on Social Media Campaigns for Animal Rights Non-Profits [Masters Thesis, Stanford University]. https://thechangelab.stanford.edu/wp-content/uploads/2025/06/ParkerDaleyThesis2025.pdf