Tag: Masters Thesis

Congratulations to the Graduating Members of the Change Lab!

Congratulations to Charles Shi, Julia Fischer, Parker Daley, Rebecca Trockel, Sam Prieto Serrano, and Tristan Peng!

Shockvertising: The Efficacy of Graphic Content on Social Media Campaigns for Animal Rights Non-Profits

While shock advertising is omnipresent in our media landscape, the research on its applications for non-profit organizations is minimal. This study evaluated the efficacy of short-form video content in social media campaigns based on shock level, with the goal of assessing and informing advertising tactics for non-profit organizations benefiting animal rights causes...

Storms in the Screenome: An Analysis of Digital Information Acquisition During Extreme Weather Events

As the amount of time people are spending on their smartphones also increases, the “Weather Information Landscape” is shifting away from “traditional” communication sources like radio and television toward digital media, including social media and smartphone-enabled weather communication (Krocak et al., 2024). However, the content people see – and the sources of that content – in this new landscape are not yet well accessible or understood...

Evaluation and Comparison of Statistical Models for Intensive Longitudinal Data

Recent advances in machine learning, data availability, and computational resources have given rise to complex nonlinear models of psychological processes. Though theory can help guide model selection, there is no widely agreed-upon framework for identifying models that are appropriately complex and accurate for examining the phenomenon of interest...